DEFINITION OF TERMS

1) ADVERTORIAL

-Advertising presented as editorial. Ethically, it should be labeled as advertising or an advertising feature or section, but often it is not. Sometimes it is advertising disguised as news.

 

2) BREAKOUT/BLURBS

-A small, separate article within a large article or feature. It is often placed in a box or panel and explains or elaborates on particular points or side issues raised in the main article.

 

3) BYLINE

-Reporter’s name, usually at the beginning of a story but sometimes tagged at the end.

 

4) COPY

-Any material written for publication.

 

5) DEADLINE (the final submission date)

-The latest time a reporter can submit a story for editing, or when a sub-editor must submit a page for production processes.

 

6) DATELINE (the time that news happen)

-Line in a newspaper above an article, etc, that shows the time and place of writing.

 

7) DUMMY

-Is a layout or diagram either on paper (offline) or on a computer screen (online) of page or pages showing the size and position of advertising and the space remaining to be filled by the editorial department.

 

EMBARGO

-The release of material on the proviso that it not be published or broadcast prior to a specified date and time.

 

9) HOUSE-STYLE

-A set of internal rules adopted by a media outlet with the aim of ensuring consistency of grammar, spelling, word use, punctuation, etc.

 

10) VOX-POX / VOX-POP

-A technique used to obtain a snapshot of public opinion on an issue by randomly asking people in the public place what they think. From the Latin ‘vox-populy’ meaning, ‘voice of the people’.